With so many fashion brands and stores to choose from, it's so refreshing to discover a new and exciting player to the game. In Add Minusis a new fashion brand that is sure to become a household name in short order. With beautiful styles for both men and women, they feature premium fabricsand a clean cut, European aesthetic that is easy to wear but still makes a statement. We have featured this fabulous style Brand in several shoots including our shoot with MTV's "Hard Times of R.J. Berger's,"Jayson Blair. Check out the behind the scenes of his shoot....